Who We Are:

Tech Experts & Food Lovers

With strong roots in technology and a passion for food, Angie Hatfield partners with a network of public relations and marketing experts to help companies at the intersection of food and technology create awareness. She has more than 25 years of experience strategizing and executing solid public relations programs.

Angie has helped technology companies from startups to major global corporations build and tell their stories about the electronics and software that make a myriad of consumer electronic devices smart, interactive and connected. She’s seen technology and the accessibility of information grow into all aspects of our daily lives including the grocery store, kitchen, farms, restaurants and food production facilities.

Some of the behind-the-scenes products she’s launched, written about and secured media coverage for include chips and software that deliver a great user experience when: ordering from a kiosk at a fast food restaurant, Interacting with the display on your smart appliance or high-tech kitchen gadget, making sure Vanilla Coke not Diet Coke comes out of the fountain, and she’s even had a hand in software for goat-milking contraptions.

What We Do:

Public Relations & Content

Fundamental to the success of a PR strategist is building client and media relationships and paying attention to details. We work with you to define not only your audience, but the problem you solve for them. Key messages are developed within the context of market trends and what differentiates you. Once we are happy with the strategy and tactics that will get your product or news noticed, then it’s time to execute flawlessly.

Services:

• Company Positioning & Messaging

• PR Plan Development

• Media and Analyst Relations

• Global Interview Campaigns

• Product Launches

• Writing & Editing Press Releases

• Article Placement

• Blogs and Newsletters

• Trade Show & Conference Support

• Event Planning

How We Think:

Food+Tech Talk

Kitchenistics is where Angie writes about what’s on her mind in the food world because as some of us know, it’s always been and still is about the food. Sprinkled on my blog, you’ll find thoughts on companies and happenings in the growing food+tech ecosystem.

Technology influences how the food we eat is grown or produced, how it is delivered, how we buy and consume it, how it tastes and how we cook with it. More than ever, traditional food companies are using technology to compete and grow market share.

Wherever we look, there’s information on food+tech trends, hip new delivery and subscription services, sustainability advances, news on the latest direct-to-consumer cookware or kitchen products, and appealing new cookbooks and Instagram accounts.

Each day, Angie hungrily consumes content about the latest in all things food, both low and high tech. She is always downloading new recipes into the app on her phone and files away ideas of what to create in her kitchen. She’s tempted by all the new ideas and products. She’s trying her best to grow herbs and edible flowers, and each week, she looks forward to picking up fresh produce from the local Frisky Girl Farms CSA.